Home
Steps of Commercialisation
What We Do
IP Asset Management
Online Forms
Download
Contact Us
Important Links
www.iitrade.ac.in
www.iprconference.com
www.ipbroking.com
www.gati.com
www.nrdcindia.com/pub.htm
www.wipo.int

 

 
home contact us about us

IP commercialisation

IP commercialisation project for a client’s technology involves in depth analysis of several factors before the actual commercialisation process is actually initiated. The entire process to move from an invention to the commercial market consists of several phases:

  • Initial Assessment of the technology
  • Market Analysis in a detailed manner
  • Approaching  interested Users/Companies 
  • Selling or licensing to the interested parties

Step 1- Initial Assessment of the technology:-

The initial assessment of the technology involves IP Analysis, brief marketing analysis and relevant literature searching. This analysis helps us get an idea of the invention. It also helps us to find answers to several important questions like-

  • What are the different features of the product?
  • What are the products in the market which uses similar technology?
  • How is the product or service differentiated from others in the market?
  • Who are the other key assignees dealing in similar technology?
  • Is there any chance of infringing anyone else’s patent while commercialising the product? etc.

[The list of questions is not exhaustive, its just some of the important questions which may be answered by the above process of analysis.]

Step 2- Market Analysis in a detailed manner:-

This process involves in depth Market Analysis in order to identify the target market. It helps us to find answers to several important questions like-

  • Who are the probable customers of the product?
  • What are the other products using similar technology?
  • What are the distributors, competitors, retailers etc. saying about the industry?
  • Who are the key players in the industry? etc.

[The list of questions is not exhaustive; it’s just some of the important questions which may be answered by the above process of analysis.]

The successful completion of the Step 1 and 2 helps us to identify the Target Companies or users.

Step 3- Approach Users/Companies who would be interested in the technology of the client:-

Once the target users have been identified, the next step is to approach them. This may be done by several of the following process-

  • Dedicated Database for IP commercialisation
  • Newsletters to the Client
  • Press Release
  • Advertisements
  • Newspapers, journals and magazines
  • IP Auction
  • Tradeshows
  • IP Seminars, conference or workshops
  • Newspapers, journals and magazines
  • Advertisements

Step 4- Once Interested Parties have been identified then the owner has to decide whether he wants to license or sell the patent:-

The standard procedure that we follow here in ITAG is as follows-

© ITAG Business Solutions Ltd., 2008 Legal Disclaimer